Do you know who make up the Holy Trinity of Watches?

 In Branding

Hello watch connoisseur. Do you know who are the “Big Three” of Swiss watchmaking?

Lets cut to the chase….(in no particular order)

Audemars Piguet
Vacheron Constantin
Patek Philippe

There are several questions that can come up in the context of the Big Three; nowadays one is whether or not at this point, there should be a Big Four with the inclusion of A. Lange & Söhne (a personal favourite of mine).

The Holy Trinity are not expensive because of longevity, accuracy or durability. Well, maybe longevity as they use precious metals that last forever (i.e. gold, platinum) and if serviced will last generations… but their cost is not a reflection of their accuracy or durability.

They are GENEVA SEAL watches, which is a highly coveted mark in Swiss watch making. Basically to get the Geneva Seal you need to meet certain requirements that have to do with having an in-house movement and adding further, hand-touched finishings to parts of the movement.

The reason they are so premium and prestigious, is that they use primarily precious metals such as gold and platinum, obviously accounting for much of the cost of the watch, in addition to the time spent making and the watches and the quality control process.

Because of their heritage and pedigree, watch enthusiasts will continue to pay the premium prices that they charge.

Whilst the ‘Holy Trinity’ seems to be etched in stone with Vacheron Constantin, Patek Philippe and Audemars Piguet, I couldn’t find any source documentation as to who, where or when these three were crowned.  In my humble opinion, I would possibly have a different list that would look something like this:

Patek Philippe
A. Lange & Söhne
Vacheron Constantin
Breguet
Jaeger-LeCoultre

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