My Watch Mission And My Love Of Watches

There are many times when I ask myself “why do I love watches and why do I involve myself with them as I do”. I felt like I needed to write my thoughts down and this is what I finished up with…

My Watch mission is to share my love of horology and help spread watch happiness around the world.

I think of wrist watches as incredible miniature pieces of mechanical art that function miraculously to create items of absolute beauty.

They are little works of art and science worn on your wrist, that you can look at, experience and enjoy every minute of every day.

And in today’s digital world of intangible bytes and pixels, prestigious physical possessions such as watches have a much higher value of importance in my world and have very special place in my heart.

A well chosen watch brings me much happiness! It is a daily companion, rolling through my journey of life with me.

Far more than just tellers of time, some of my watches are priceless heirlooms and in some cases, great investments.

I respect Horology as part of the important history of human civilization and time itself is one of our most precious commodity in life.


And for anyone who is interested, here is the Transcript of my Prestige Watches video:


I named the business PRESTIGE WATCHES not because I just deal in high-end watches…. but because of the PRESTIGIOUS feelings they emote – and buying a watch is about far more than just the ticket price.

The PRESTIGE part of the name is because of the intangible feelings that are created from these little works of mechanical art. They way they make us feel every time we look at them.  They often make little rational or economic sense, but they do create powerful feelings.

You see – for me, despite being such unobtrusive little objects, watches are subtle representations of its owner  – like a mini alter ego, giving the external world a cheeky glimpse into one’s internal self. 

And although quite inanimate – apart from the gentle movement of the hands – they can provide a generous reflection of what’s inside a person.  

After all, ‘Time’ is a global currency we’re all spending, and its terrible expenditure is a forfeit we all must make.

My watch is a powerful reminder that it’s slowly running out for us all and ultimately, we’re just specks of dust drifting through the universe being tossed around by the winds of time.

So my watch creates a powerful motivational force that not only drives me each day to put my best-self forward, but also makes me really appreciate every second I spend on this planet; enjoying all the little things.

It’s important to me not just to exist through life;  but to spend it wisely. To Love it – and Live it. Passionately and purposefully.  And my Watch business has allowed me to exercise some true passions of mine – watches… business… photography

I’m truly in my element – where I challenge myself each day to be at my best, and provide the fundamentals of business… excellent customer service, buying a great product and selling it for a competitive price.

And that my friends, is my secret recipe. And that, is why I love Prestige Watches.

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